D2C & E-commerce

More Orders Per Rupee of Media Spend.

Brands selling directly online, where creative, margin and repeat rate decide whether growth is profitable.

What Usually Gets in the Way

  • Return on ad spend looks fine until margin is taken into account.
  • Creative fatigues quickly and there is no pipeline of new angles.
  • Abandoned carts are never followed up.
  • First-time buyers never come back.

How we approach it

  • Contribution margin, not just ROAS, as the target everyone agrees on.
  • A steady creative testing programme rather than one hero video.
  • Recovery flows on email and WhatsApp for carts and browsers.
  • Retention work — the cheapest growth available to any store.
Good fit

Businesses We Work Well With

Home, lifestyle and fashion brands

Food, wellness and personal care

Brands also selling on marketplaces