Google, Meta & LinkedIn Advertising

Turn Media Spend Into a Measurable Learning System.

Campaign structure, conversion tracking, creative testing and budget pacing across the platforms that fit your buyer — with ad spend paid by you, directly to the platform.

Get a free growth audit See pricing

What this fixes

The Problems This Solves

If two or three of these sound familiar, this is usually the right place to start.

Money goes out and nobody can say what came back.
Conversion tracking was never set up, or counts the wrong thing.
One campaign carries everything, so nothing can be optimised.
Creative has not changed in months.

Deliverables

Exactly What Is In Scope

Written into your agreement and delivered every cycle. Quantities depend on the package you choose.

Account audit, or a clean build with sensible campaign architecture
Conversion tracking for forms, calls, WhatsApp and purchases
Search, Performance Max, Meta and LinkedIn campaigns as the fit requires
Keyword research and a maintained negative keyword list

Ad copy and creative variants set up as deliberate tests
Landing page recommendations, with build quoted separately
Budget pacing and bid management through the month
Monthly dashboard and a plain-language review of what changed

Process & timeline

How It Runs

Week 1 Tracking audit and setup. Offer and landing page review. Targets agreed in writing.

Week 2 Campaign build and launch with a deliberate learning budget.

Weeks 3-8 Optimisation cycles: search terms, audiences, creative, bids.

Monthly Reporting against the agreed cost-per-enquiry target and next tests.

Timelines assume inputs and approvals arrive on time. Delays on either move the schedule.

What we need from you

Your own payment method on the ad account — you keep ownership
Website or landing page access for tracking
Fast feedback on lead quality, which is the single biggest optimisation input
Approval of ad copy and creative

Tools and channels

Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
Google Tag Manager and Analytics 4
Call and form tracking where appropriate

Tools matter less than the thinking. We use what fits your situation, not what we have a licence for.

Measurement

How You Will Know It Is Working

These are the numbers in your monthly report, alongside a plain-language note on what we changed and why.

Cost per qualified enquiry — the number that actually matters
Conversion rate by campaign and by landing page
Return on ad spend where e-commerce revenue is tracked
Search term and audience quality over time

What we will not claim

We do not guarantee rankings, follower growth, lead volume or revenue. Any figure in a proposal is a projection with its assumptions written next to it — never a promise.

Typical applications

A service business needing enquiries within the first fortnight
An e-commerce brand working to a contribution-margin target
A B2B company reaching a narrow job title on LinkedIn

Pricing

Performance Marketing Pricing

Starts at ₹12,999 /month management fee. It is included in the monthly retainers at the quantities each package lists, and is also available on its own. Advertising spend is always separate and paid by you to the platform.

See packages Ask for a quote

Not sure this is the right starting point?

Take the free 30-minute growth audit. If a different channel would move your numbers faster, we will say so — even when it is the cheaper option for you.

Get my free audit

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