Insights & resources

Everything We Know, Given Away

No gated downloads and no "book a call to learn more". These are the same checklists and playbooks we use for paying clients. If you would rather run them yourself, run them yourself.

AI & Automation 8 min read

AI in marketing: what to automate and what to keep human

Google does not penalise AI — it penalises unhelpful. Here is the dividing line, and the editing workflow we apply to everything we publish.

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SEO & Local Search 9 min read

The 21-point Google Business Profile checklist that wins the map pack

Most profiles are about 60% complete and lose to competitors on details that take an afternoon to fix. Here is the full list we run for every client.

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Strategy 7 min read

How much should a small business spend on digital marketing in India?

A practical breakdown by revenue band, the split between retainer and ad spend, and the three mistakes that waste most first-year budgets.

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